Cruz Gamboa
20 Years Inside GE & GE Capital · Former Division CFO
Live Workshop · Thursday, July 23 · 11-12:30 p.m. ET · On Zoom
Your revenue is growing. Your cash should be growing with it.
Turn More of Your Existing Revenue
Into Profit and Cash
In 90 Minutes, Find Out Why You’re Not Keeping More Money, and the one move that changes it.
In 90 minutes, find out why so little of it reaches you, and the move that changes it.
In this live 90-minute workshop, you will identify where your business is losing profit, learn the six numbers every founder should track, and leave with one specific financial move to improve cash flow. Your $297 registration also includes a private 60-minute Financial Scaling Session with Cruz.
Live Workshop With Cruz Gamboa
Thursday, July 23 · 11-12:30 p.m. ET
20 Years Inside GE & GE Capital · Former Division CFO
Your revenue is growing. Your cash should be growing with it.
Turn More Of Your Existing Revenue
Into More Profit and Cash.
In this live 90-minute workshop, you will identify where your business is losing profit, learn the six numbers every founder should track, and leave with one specific financial move to improve cash flow. Your $297 also includes a private 60-minute Financial Scaling Session with Cruz.
Start Here
See how it works.
Cruz explains why growing revenue does not always create more cash and what you will identify during the workshop.
Who This Workshop Is For
This workshop is for you if...
Revenue is coming in, but you still cannot explain where the money goes and your bookkeeper cannot give you a logical explanation.
You've had months that were profitable on paper and still ended with the account nearly empty.
A slower month forces you to delay payments, move cash around, or use credit cards to keep the lights on.
You worry that a few weak months could put the business under serious pressure, and you feel exhausted.
"I've worked with dozens of financial experts over my 20 years in business, and the gap is almost always the same: they understand the numbers, the P&L, the balance sheet, and they're clueless about the actual business. Cruz is the opposite. He gives you the seven numbers you need to be watching as a CEO, and he sees the whole business and how to use the finances to scale it. He's almost like a business consultant and a scaling expert who works through the numbers. If you're making good money but it keeps going out the door to taxes, marketing, and team, get to one of his workshops. I can't recommend him highly enough."
— Shannon Granger, CEO And Co-Founder, Big Impact HQ
Founder Testimonial Video
"He gives you the exact numbers to watch as a CEO, and he sees how to use the finances to scale the whole business."
"If you're making good money and it keeps going out the door to taxes, marketing, and team, get to one of his workshops."
Shannon Grainger
CEO and Co-Founder
Big Impact HQ
Founder Testimonial Video
"He gives you the exact numbers to watch as a CEO, and he sees how to use the finances to scale the whole business."
"If you're making good money and it keeps going out the door to taxes, marketing, and team, get to one of his workshops."
Shannon Granger
Shannon Granger, CEO and Co-Founder
Big Impact HQ
The Real Problem
Your business is generating revenue without converting enough of it into profit and cash. More sales may create more activity without creating more financial freedom..
That's a specific problem, with a specific cause, and it's fixable.
Why It Happens
So why does this happen?
It comes down to where the money goes.
What your business earns moves through the account and right back out before it becomes something you keep.
Revenue climbs, the bank balance climbs, and you, the owner, are no wealthier for it.
Cruz calls that gap the Cash Void.
The reason you can't see it is that you've been reading the whole business through one number, the balance in your account, and that number only tells you part of the story.
Reading your business through your bank balance is like flying a plane on the fuel gauge alone. It tells you something, and it won't tell you you're losing altitude until you're already on the way down.
Why It Happens
So why does this happen?
Revenue can rise while margins shrink, expenses accelerate, customers pay more slowly, and cash gets absorbed by the operating cycle
The difference between the cash your business should generate and the cash it actually keeps has a name.
Cruz calls that gap the Cash Void
During the workshop, you will identify which financial driver is creating that gap and what to address first.
The reason you can't see it is that you've been looking at the whole business through one number, the balance in your account, and that number only tells you part of the story.
Meet Your Host | Cruz Gamboa
Fortune 500 financial intel now on your side of the table.
Cruz spent 20 years at GE and GE Capital, including serving as a division CFO and helping executives make high-stakes financial and growth decisions.
He has led and closed more than $2 billion in complex transactions, including an $800 million deal, and holds an MBA from NYU Stern.
Today, Cruz helps founders understand the financial drivers behind profit, cash flow, and scalable growth.
His work connects the numbers to the decisions founders need to make about pricing, costs, hiring, cash, and growth
AI can calculate the numbers.
Experience tells you which numbers matter and what decisions to make next.
Meet Your Host | Cruz Gamboa
Fortune 500 financial intel now on your side of the table.
Cruz Gamboa spent two decades reading businesses for a living, at a level most founders never get in the room with.
He sat in the CFO seat at GE and GE Capital for 20 years.
He closed more than $2 billion in deals, including one worth $800 million.
He holds an NYU Stern MBA and a Six Sigma Black Belt, and he's read enough companies to know that the difference between the ones that scale and the ones that stall is almost never effort. It's whether anyone is reading the right six numbers.
Anyone can use AI to run the numbers. Knowing which move those numbers are calling for is what 20 years in the seat buys you.
"I've worked with dozens of financial experts over my 20 years in business, and the gap is almost always the same: they understand the numbers, the P&L, the balance sheet, and they're clueless about the actual business. Cruz is the opposite. He gives you the seven numbers you need to be watching as a CEO, and he sees the whole business and how to use the finances to scale it. He's almost like a business consultant and a scaling expert who works through the numbers. If you're making good money but it keeps going out the door to taxes, marketing, and team, get to one of his workshops. I can't recommend him highly enough."
— Shannon Granger, CEO And Co-Founder, Big Impact HQ
Founder Testimonial Video
"In one conversation, Cruz named what my other advisors missed: a structural cash problem dressed up as a marketing problem."
"If you're doing everything right and still can't figure out why the numbers aren't landing, Cruz is worth your time."
Jana Gavin
Co-Founder
IVitamin
Founder Testimonial Video
"In one conversation, Cruz named what my other advisors missed: a structural cash problem dressed up as a marketing problem."
"If you're doing everything right and still can't figure out why the numbers aren't landing, Cruz is worth your time."
Jana Gavin
Co-Founder
IVitamin
The cost of waiting another year.
More sales will not fix a business that is not converting revenue into cash.
You may keep growing sales and still finish the year without meaningfully increasing the cash you keep.
Maybe you grind your way toward $2M.
The result is more pressure, more reactive decisions, and less money available to invest, hire, or step away.
Until you identify the financial driver behind the gap, growth can make the problem larger.
Let me be straight with you.
There's no version of this where more sales fixes it.
You've already run that experiment. You made more money, and the same gap came along for the ride, because more revenue amplifies whatever is already true underneath.
Here's what the gap costs you while it sits open:
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your best growth stays out of reach.
The bills get paid and your lifestyle has come a long way, and there's still never enough surplus to fund the bigger thing you set out to build.
The business keeps needing you for everything.
Stepping back stays hard, and a real break stays out of reach, because nothing runs without you in the middle of it.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
The Issue Is Not Revenue Alone
More sales cannot solve weak margins, uncontrolled costs, slow collections, or poor cash timing.
When the underlying economics are weak, additional revenue can increase workload and financial pressure without increasing the cash available to you.
Here's what the gap costs you while it sits open:
Your decisions get more reactive.
You make hiring, spending, and growth decisions from the bank balance instead of forward-looking financial indicators.
Your best growth stays out of reach.
Cash gets absorbed by the current business before it can fund the people, systems, and opportunities required for the next level.
The business keeps needing you for everything.
Without clear financial visibility and operating discipline, stepping back remains difficult and important decisions continue to depend on you.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
Your decisions get more reactive.
The bigger the business gets, the heavier it feels, because every call is made on a bank balance instead of the numbers that actually predict what's coming.
This is not simply a sales problem.
It's a financial visibility and It's a decision making problem.
Once you know what to track, you can see what is draining cash and decide what to change.
Here's what you'll learn in the workshop.
Four practical outcomes, in the order you need them.
The biggest financial blindspot you have as business owner
Score your business across seven financial areas and identify the one most likely to be limiting profit or cash flow. You get to keep the FREE guide we use to help business owners.
The six numbers that you should use to run your business.
Learn the six financial indicators that tell you whether the business is safe, profitable, generating cash, and ready to grow. You will also know which numbers to review every week.
Your Cash Void, made visible.
This is the reason a profitable month can still leave you scrambling for cash. Once you can see the gap and give it a name, you know exactly what to fix.
The small profit levers to pull first
See how small improvements in pricing and costs can materially increase operating profit, then identify which lever is most relevant to your business.
The business keeps needing you for everything.
Stepping back stays hard, and a real break stays out of reach, because nothing runs without you in the middle of it.
The six numbers that actually run your business.
Most founders track two: revenue and the bank balance. You'll learn all six, and the question each one answers. Am I safe. Am I profitable. Can I grow without the whole thing breaking. You'll know which ones to watch every week.
"I've worked with dozens of financial experts over my 20 years in business, and the gap is almost always the same: they understand the numbers, the P&L, the balance sheet, and they're clueless about the actual business. Cruz is the opposite. He gives you the seven numbers you need to be watching as a CEO, and he sees the whole business and how to use the finances to scale it. He's almost like a business consultant and a scaling expert who works through the numbers. If you're making good money but it keeps going out the door to taxes, marketing, and team, get to one of his workshops. I can't recommend him highly enough."
— Shannon Granger, CEO And Co-Founder, Big Impact HQ
Founder Testimonial Video
"The best time I've spent on my business in years,."
"Cruz's CEO workshop was epic. This guy is a genius, operating on another level. I walked away with actionable steps I can take to improve my business in significant ways. Please attend. Your business deserves it. Your family deserves it."
Craig Perra
Founder
The Mindful Habit System
Founder Testimonial Video
"The best time I've spent on my business in years, and the most valuable ."
"Cruz's CEO workshop was epic. This guy is a genius, operating on another level. I walked away with actionable steps I can take to improve my business in significant ways. Please attend. Your business deserves it. Your family deserves it."
Craig Perra
Founder
The Minfdul Habit System
The 1% Framework, the power of small changes
Most founders assume meaningful profit growth requires significantly more sales. Often, the faster opportunity is improving the economics of the revenue you already have...
+2%
+1–2% Average Price
+
−2%
−1–2% Avoidable Costs
=
≈30%
more profit for you
Move your price up about 2%. Move your costs down about 2%
On the revenue already moving through your business, that can land as roughly 30% more profit you keep.
Same clients. Same offers. A different way of running your business.
Inside the workshop, you'll learn the 1% Framework. It's the part founders don't quite believe until they see the math.
What's Included
What your seat includes.
The live 90-minute workshop on Zoom
Learn the complete framework in a small Zoom room and get direct answers from Cruz about your business.
Your Financial Blind Spot Scorecard
Score your business across seven financial areas and identify the first issue to address.
The six numbers in your CEO Dashboard
Know which financial indicators to review weekly to protect profit, cash flow, and growth capacity
The 1% Framework, ready to run on your own business
Understand how small changes in pricing and cost structure can affect operating profit.
Your included 1:1 Financial Scaling Session with Cruz
Cruz will review your actual numbers, estimate the size of your Cash Void, and identify one specific action to improve profit or cash flow.
All of it, the workshop and the 1:1 with Cruz, is only $297.
A 60-minute Consultation with a fractional CFO at this level runs $1,500. That hour alone is included in your $297 seat.
What founders are saying
The room is built on real numbers.
Corbin Cowan
President, Strategic Equity Partners, Inc.
I've met thousands of CFOs in the hundreds of deals I've put together, and I've never met one that identifies things as quickly as Cruz. If I had this system 20 years ago, I'd have another $20 million in the bank."
Corbin Cowan
President, Strategic Equity Partners, Inc.
Corbin Cowan
President, Strategic Equity Partners, Inc.
Brandon Bianco
Founder, Dreampilot Films
Cruz saw exactly where my money was leaking and had excellent ideas to stop it quickly. He helped me get clarity on my revenue model, and I see my business completely differently than I had been. If you're a business owner who feels like you're working too hard for the margin you're getting, the Cash Flow Breakthrough is for you."
Brandon Bianco
Founder, Dreampilot Films
Brandon Bianco
Founder, Dreampilot Films
"Cruz saw exactly where my money was leaking and had excellent ideas to stop it quickly. "
"He helped me get clarity on my revenue model, and I see my business now completely different than I had been. If you're a business owner who feels like you're working too hard for the margin you're getting,... the Cash Flow Accelerator is for you.”
Brandon Bianco
Founder, Dreampilot Films
"If I had this system 20 years ago, I'd have another $20 million in the bank. "
“I've met thousands of CFOs in the hundreds of deals I've put together, and I've never met one that identifies things as quickly as Cruz. If I had this system 20 years ago, I'd have another $20 million in the bank.”
Corbin Cowan
President, Strategic Equity Partners Inc.
What Most Founders Have Backwards
Clean Books Are not enough.
Your bookkeeper and accountant may keep the records accurate and still not tell you why cash is tight, which margins are weakening, or whether the business can afford its next move.
Cash Flow Breakthrough shows you the six numbers that connect historical reporting to forward-looking decisions about pricing, costs, hiring, cash, and growth.
Bookkeeping records the past. This workshop helps you make better financial decisions about the future.
What Most Founders Have Backwards
Here's what most founders have backwards.
They think clean books mean the business is handled. Bookkeeping records what already happened. Reading the business tells you what's about to.
Cruz has watched companies with spotless books, updated every single week, walk straight into a cash crisis, because someone was reporting the numbers and nobody was reading what those numbers predicted.
Keeping the books and reading the business are two different jobs. This workshop is the second one.
Two ways this goes from here.
Path 1 · The way you've run it
Keep Managing From the Bank Balance
Chase the next strong month, and hope the gap closes on its own. It's the way you've run the business for years, and the gap is still there.
Path 2 · Give Cruz 90 minutes
Identify your financial blind spot & your Cash Void.
Understand the six numbers that guide better decisions, identify the first profit lever to address, and apply the framework to your actual figures during your private session with Cruz
Find a Profit Opportunity
or get your $297 back.
Attend the full workshop, complete the exercises, and take your included 1:1 session. If, after completing all three, you do not leave with at least one specific opportunity to improve profit or cash flow, email us within seven days of your 1:1 session and we will refund your full $297.
A note from Cruz
If you've spent years sensing the money should be adding up to more, and never had the numbers in front of you to see why, this is the 90 minutes that shows you. You'll leave with your number-one leak named and the move that closes it, plus a 1:1 with me to run it on your own figures. The room is small and the seats go.
Cruz Gamboa
FAQ
Questions founders ask
before they book.
What kind of businesses is this for?
Founders running roughly $500K to $3M who are good at selling and growing and were never taught to read the business through its numbers. The financial side of a business applies almost everywhere, so industry isn't the qualifier. It fits coaches, consultants, and course creators; agencies and professional services; SaaS and technology; e-commerce and product brands; health, dental, and wellness practices; retreat and wellness centers; and service-based product businesses. The one exception is heavy manufacturing, which needs a different cost-analysis engagement.
I'm already doing well, but I'm slammed. Is 90 minutes really worth it?
You leave with a result, not a page of notes: your blind spot named, your six numbers defined, and the 1% move ready to run. Ninety minutes, and the work is done.
Is this theory, or do I actually work on my own business?
You score yourself, name your Cash Void, and learn the framework live. The included 1:1 with Cruz then runs it on your actual figures and hands you one move for the week.
Can I bring my business partner or my operator?
Yes. The numbers land harder when the two people running the business see them together.
I already have a bookkeeper and an accountant. Isn't this handled?
Keeping the books and reading the business are two different jobs. Cruz has watched companies with clean books still walk into a cash crisis, because someone was reporting the numbers and nobody was reading what they predicted.
Finance has never been my strength. Will I be lost?
The room is built for founders who avoid their financials. Bring a beginner's hat, with nothing to prepare. The founders willing to look are the ones who get free.
I've sat through 'know your numbers' talks before. How is this different?
This one names the Cash Void most advisors never mention and sends you out with a concrete move, then runs it on your real numbers in the 1:1 with Cruz.
What happens after the workshop?
For founders ready to build the fix into the business, Cruz opens The Cash Flow Accelerator: 90 days with a Scaling CFO in the chair and a small peer cohort, under an hour a week of your time. There's no obligation, and the workshop stands on its own.
When is it, and how much?
Thursday, July 23rd, at 11:00 a.m. ET, live on Zoom. About 90 minutes of teaching and open Q&A. $297, including your 60-minute 1:1 Financial Scaling Session with Cruz.
Cash Flow Breakthrough is presented by Scaling CFO. Led by Cruz Gamboa.
Refund Policy · FTC Disclaimer · Earnings Disclaimer · Questions? Email [email protected]
Figures and examples on this page illustrate the mechanism Cruz teaches and are not a promise of results. Outcomes depend on your own business, margins, and execution.
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